The tertiary color palette is intended to be used in small amounts as accent colors for the primary and secondary palettes. Red value of its RGB is 197, Green value is 179 and blue value is 88. Each parameter (red, green, and blue) defines the intensity of the color and can be an integer between 0 and 255 or a percentage value (from 0 to 100). In which cases should I use secondary and tertiary colors?Ĭommunicators are welcome to consider the secondary color palette for communications to audiences more internally facing to the University. Refer to the diagram where the gray sections indicate the use of the secondary color palette. An RGB color value is specified with: rgb (red, green, blue). The primary color palette makes up almost 90% of the color use for these audiences. These colors should be the dominant colors on communications to highly affiliated audiences like alumni, donors, and advisory councils. In which cases should I use the primary colors? Communicators are not required to use these colors, but please consider their use.
#GOLD COLOR SWATCH SKIN#
The skin is either neutral, or neutral-cool meaning both gold and silver. Use of these elements in communications will help create and maintain a consistent look and feel for our collective key audiences. With a hint of icy frost, the Dark Winter colour palette is like an evening. The color palette has been carefully selected to create a cohesive family that allows for a range of creative possibilities for the University masterbrand. Printed tones will vary.Īre the Secondary and Tertiary Colors Mandatory? Colors rendered on screen from official Hex values.
These colors should be used only as accent colors or in limited ways. These tertiary colors have been chosen to complement the other brand colors and provide an expanded family of colors. Like the secondary colors, the tertiary color palette is intended to add breadth and depth to our overall look and feel. These secondary colors have been inspired by the heritage of Notre Dame. The secondary color palette is provided to aid the design of communications that reflect the University of Notre Dame’s brand in tone and style through consistent use of color.Īlthough the University’s primary colors are blue and gold, marketing communications can be made more effective and compelling with a more flexible and sophisticated use of color harmony and contrast. As such, an alternate gold has been provided for electronic applications. Gold is a particularly challenging color. This palette is intended for digital use only.
Colors displayed below will vary from printed tones.Įlectronic displays (LCD screens, CRT monitors, etc.) may display colors slightly different than in print. The official university colors are green and white, with gold traditionally used as an accent color. Spot colors are more accurate than screen-built colors.
Neither color will ever reproduce as brightly and richly in four-color process as it does as a spot ink. Notre Dame blue (Pantone 289), gold (Pantone 117), and metallic gold (Pantone 10127) are Notre Dame’s primary colors.
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